HillDT Blog

Running a private healthcare practice is no walk in the park. Not only do you have patient care to consider, but also finances, staffing, compliance, and yes, marketing. For some people, getting the word out and talking up their clinic is second nature. For others, it’s just another thing on your to-do list. Fortunately, marketing your practice effectively doesn’t have to be strenuous. Here are nine strategies you can use:

From diets to workout routines, people today are more health-conscious than ever, and healthcare specialties like chiropractic have grown to meet the demand. According to the United States Bureau of Labor Statistics, there will be a projected 5,900 more jobs for chiropractors by 2026, meaning a 12% growth rate that is well above the average 7% for all occupations. So how do you make your practice stand out among a rapidly expanding market? Here are four strategies to consider:

The old saying about business success goes, “it’s not what you know, it’s who you know.” While that’s not quite true in the healthcare industry - what you know is one of the most vital parts to providing healthcare - who you know also matters a lot to your personal success and the success of your practice. Building your network of healthcare professionals (HCPs) requires ongoing work outside of your practice’s walls, but it can help you discover new opportunities, teach you valuable information, and gain a steady source of referrals.

When you imagine which businesses need to be on social media, you probably think of brands like fashion and tech, or maybe local shops and restaurants. But healthcare? It’s more important than you might think. Creating a social media presence for your clinic may seem intimidating, but the benefits of building social media marketing into your efforts could help you reach an entirely new audience of your ideal patients.

Healthcare professionals may get excited about the latest technologies, treatments, and breakthroughs that mean improved outcomes for their patients, but when it comes to the people being treated, it’s common to run into skepticism. Spinal decompression therapy (SDT) with a mechanized decompression table is a relatively new treatment for a variety of spinal conditions, and may set off some alarm bells with new patients who aren’t familiar with it. Here are some questions that new patients may have about SDT before they’re ready to receive the treatment.

At HillDT, staying in touch with our customers is essential to what we do.

Content updated on 01/07/19

All small businesses face the challenge of consistantly bringing in more business - and healthcare practices like a clinic are no exception. However, while doctors, nurses, and healthcare technicians may have the knowledge and skill to offer exceptional service and treatment to their patients, medical programs don’t usually cover business management skills like marketing. Don’t worry - you won’t have to go back to school for it, and you should be able to make it without breaking the bank. Attracting new patients may take some time and work, but it’s easier than you think.

While non-surgical spinal decompression is hugely effective in promoting long-term healing of spinal conditions, in some cases it can take some time before patients begin to see noticeable improvements in pain or ability levels. As a result, many healthcare practitioners have seen success in incorporating other treatments and therapies into a patient’s spinal decompression treatment plan. From short-term pain reduction to treatments that target soft tissues, there are a range of complementary therapies that can boost the effectiveness of spinal decompression therapy.

Chiropractic is a highly competitive field, with over 77,000 chiropractors currently licensed in the United States. Because of market saturation in many cities, many chiropractic offices rely on referrals to grow their business. But sometimes, the challenge is just getting that first client in the door, then delighting them so that they want to promote your business. How do you create and add value for your patients?

Back pain is incredibly prevalent in the United States, with roughly 80 percent of adults seeking treatment for the condition at some point during their lifetimes. In some cases, such as disk problems, spinal stenosis, and spinal nerve root conditions, patients are often recommended and see relief from some form of spinal decompression. But what are the risks of spinal decompression?

There are two distinct ways to achieve spinal decompression: non-surgical and surgical. Each option presents its own unique risks and complications that healthcare practitioners and patients should know.